Years back, when I worked in a marketing department, I was thrown into event planning because no one else at the company owned it, and it needed to be done. Luckily, I found out that I thrived in those details and really enjoyed creating beautiful experiences for others. I probably got this from my mom, Violet, who the company is named after. She had a knack for making people feel welcome and celebrated, and though never a professional event planner, she was certainly no amateur.
For over 20 years, I wore both event planning and marketing hats, first at an ad agency, then at a tech startup, and finally at a division of a Fortune 50 company. During that time, I planned everything from small, executive retreats to awards dinners to golf tournaments to national events to international trade shows. I learned hard lessons, refined my process, and found out just how much I loved this business.
Unfortunately, not everyone who gets tossed into the deep end of event planning has the same story. For many employees, it becomes a huge source of stress, and takes them away from the work they were hired to do, or from where they best contribute to the company.
So, in 2014, I left my corporate career to become the partner so many in-house departments need. I can seamlessly integrate into your event planning team, or I can take the entire thing off your hands. You decide.